Giovanna Dress in Plum
$39.99
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Free shipping over $125 · Money-back returns & easy exchanges
Look chic in an instant with this throw-on-and-go boho maxi dress.
- Maxi length
- Ruching at shoulder seam
- Smocking at waist
- Fixed wrap bodice
- V-neckline & backline
- 95% Polyester, 5% Elastane
- Hand wash only, line dry
- Model is 5'5" wearing an XS
Frequently Asked Questions
What is your return policy?
Don't love it? Send it back within 30 days of your order date for a refund to your original payment method. Items just need to be unworn, in original packaging, with tags attached.
Full-priced items and items up to 30% off qualify for a money-back refund, store credit, or exchange. Items discounted more than 30% qualify for store credit or exchange. Final Sale items are not returnable.
Start a return or exchange here — takes about two minutes.
Do I really get my money back?
Yes — refunds go back to your card on full-priced items and anything up to 30% off. Add package protection at checkout and return shipping is free too.
What if it doesn't fit?
Exchanges are easy. With Instant Exchange, your new size is ordered right away — no waiting for your return to reach us first.
How do I know which size to order?
Check the size guide on this page for measurements, fit notes, and model sizing. Between sizes? Email us before ordering and we'll give you an honest answer. And if it's not right, exchanges are easy.
How fast is shipping?
Most orders ship within 1-2 business days. Free standard shipping on domestic orders over $125.
What Our Customers Say
Real stories from the Joyfolie community
Best Photo Shoot Dresses Out There!
I have been shopping at Joyfolie for years, and they never disappoint. I have bought dresses for photo shoots and special occasions like weddings, and they are just so stunning. Plus, you can resell directly on their website for store credit, so it's a great deal!
Eye Catching & Great Quality
The clothes are eye catching and great quality. Made out of materials that don't look or feel cheap at all. Very flattering and beautiful selection. It helps that the models wear the clothes and other items on the website so you can see how an outfit would actually look. 10/10 recommend!
Customer Service & Product Line of My Dreams
Excellent customer service. I was a first time buyer and a little wary with a new brand. Wendy emailed me back with a considerable amount of information, assisting me with best fit and sizing tips. I received my order and won't be returning anything because it all fit and was of fabulous quality!
Reviews sourced from Trustpilot • All 5-star ratings
- Fit
- Appearance
- Quality
- Versatility
- LLLeah L.Verified BuyerReviewingGiovanna Dress in Light TaupeI recommend this productRated 5 out of 5 stars3 months agolove this dress!
I had to get this dress in a second color! Does run really big. I sized down from a small to an xs and fits great!
Im a size 6 bust 34, 142lbs
- CChloeVerified BuyerReviewingGiovanna Dress in Light TaupeI recommend this productRated 4 out of 5 stars4 months agoRuns slightly big
Beautiful dress but ordered an XXS and I’m 4’9 98 pounds and it hangssss on me :/ I’m going to try to get it hemmed on the waistline. I’d say if you’re taller it would fit well.
- AAndreeaVerified ReviewerReviewingGiovanna Dress in Army GreenRated 3 out of 5 stars10 months agoIt depends
Bought the gray one and it was great. Bought the taupe one and the material was transparent,thin and felt cheap, and the L was way too large. Had to sadly send back and I wished that was free to do.
JJoyfolie10 months agoHi Andreea, thank you for taking the time to share your detailed feedback regarding the Giovanna Dress. We appreciate your positive comments about the gray version being great, while acknowledging the quality and sizing inconsistencies you experienced with the taupe version. Your insights about the material transparency and texture differences between colors are valuable for other customers when making their selection, and we understand the frustration with sizing variations. We also acknowledge your concerns about the return process and appreciate you bringing this to our attention. We are grateful for your continued support and for helping us refine our collections to better serve our customers' needs. Thank you for your understanding.
- NHNa-Young H.Verified BuyerReviewingGiovanna Dress in PlumI recommend this productRated 4 out of 5 stars1 year agoLove the color, cut of the front is not flattering
I love the plum color. I did not like the way the front is cut and looks on it. Very boxy, but when I turned it around and wore the back in the front it was much more flattering. Dress does run large, usually I'm an L or XL and got an L and i could've gotten an M. For reference im 5ft 5, 180lb
JJoyfolie1 year agoHi Na-Young, thank you for your thoughtful review! We appreciate your insights regarding the fit and cut of this dress. Feedback like yours helps guide improvements to our styles and fits across collections. Thank you for taking the time to share your perspective on the boxier front cut as well as the generous sizing. Customer insights are key as we continue refining our designs.
- AAutumnVerified BuyerReviewingGiovanna Dress in Army GreenI recommend this productRated 5 out of 5 stars1 year agoThe best dress I own
This dress looks expensive… Feels expensive… Feminine and stunning. I’m getting it in two more colors. I would say this room is true to size, but you really can’t go wrong if you’d like to size down one size. The fabric is very forgiving and flattering.